Systematic long-term strategy
Medium and long term strategy map ('12~'16)
  • Member support project (annum) 42 billion won Member support project (annum) 42 billion won

  • Net worth reserves 1.09 trillion won Net worth reserves 1.09 trillion won

  • Outdoor advertising profits (accrued) 200 billion won Outdoor advertising profits (accrued) 200 billion won

  • Achieve a superior management evaluation Achieve a superior management evaluation

Four Strategic directions.
  • Maximize creation of customer value Maximize creation of customer value

  • Increase asset management profits Increase asset management profits

  • Realize the central role of outdoor advertising Realize the central role of outdoor advertising

  • Expand proper foundation for growth potential Expand proper foundation for growth potential

Fifteen strategic tasks
  • Effective and stable operation of core competence business
  • Continuous development and firm establishment of a new mutual-aid project
  • Build-up local finance support service
  • Advance performance achievement for local coexisting development fund
  • Increase stability of asset management profits
  • Elaborate decision making process and asset allocation of strategic operation management
  • Increase property lease profits and operating management system efficacy
  • Expand groundwork for a professional system of advanced outdoor advertising
  • Raising fund that is persuasive to people successful management of outdoor advertising
  • Activate outdoor advertising culture hub’s role
  • Strengthen role for professional support of outdoor advertising
  • Establish auditing and risk management system
  • Maximize management efficiency and strengthen organizational competency
  • Strengthen management ethics and focus business on customer needs
  • Strengthen information system infrastructure and build Integrated Security Management
CEO Philosophy
Customer-Focused
Customer-Focused
(Service)
Accountability
Accountability
(Work)
Performance-based
Performance-based
(Culture)